17 Jul 2024 / News
Berlin, July 17th 2024 - Lumenaza GmbH, a pioneer in the field of Energy-Software-as-a-Service solutions, is heralding a new chapter with a brand relaunch: The end customer brand Lumenaza.Community becomes LUOX Energy.
With this major relaunch, the company is pursuing the goal of making participation in the energy market attractive to even more people. It also emphasises the need to differentiate itself more clearly from the B2B business, through which Lumenaza supports energy suppliers such as OctopusEnergy, EnBW, E.ON and Regionah Energie in the white label model with comprehensive energy management processes.
"The aspect of an energy community, which we have prioritised with Lumenaza.Community, works really well in certain segments. But in order to realise our vision of a future based on 100% green energy, we want to reach even more people," explains Christian Chudoba, CEO and co-founder.
"Our new brand identity as LUOX Energy enables us to inspire even more people for a sustainable future. We offer end customers products that are attractive to them and at the same time work with a network of partners to achieve a long-term transformation and optimisation of the energy market."
LUOX Energy is introducing two main products that focus on economic benefits for consumers and producers of green energy and have a positive impact on grid stability:
- LUOX Dynamisch - A dynamic electricity tariff that allows electricity to be purchased at current exchange electricity prices, benefiting electricity customers especially when green energy supply is high.
- LUOX Direktvermarktung - The offer for operators of wind, biogas and PV systems of all sizes (0-10 MW) to feed in their energy at current exchange electricity prices and thus achieve higher yields in the long term.
LUOX Energy claims to guarantee full cost transparency and control - there are no hidden margins, no contractual obligations and the option to cancel monthly.
In addition to extended marketing measures, LUOX Energy will also distribute its products via co-operations with various partners in the hardware and PV sectors - and thus position itself as a technology-independent solution for the energy industry. There are already over 60 partners in the partner network, including E3/DC and enerix.
LUOX Energy's new brand identity aims to reach different target groups and redefine the brand essence around transparency, sustainability and accessibility.
Aurelia Trinschek, Head of Marketing at Lumenaza GmbH, explains: "Our new brand should not only be fun, but also inspire people to become an active part of the energy transition and benefit from it. Our products and our communication are designed to make green energy understandable and attractive. This is also the aim of our new website, where we have prepared information for our users in a user- and needs-orientated way and will continue to develop it further."
The result is a lively and fresh (web) design that reflects the optimism and innovative strength of LUOX Energy. The new website was launched yesterday at www.luox-energy.de.
Lumenaza GmbH develops solutions that drive forward the digitalisation of the energy transition and enable both private individuals and companies to benefit from the generation and use of green energy. Since 2013, the company has been supporting energy suppliers such as OctopusEnergy, EnBW, E.ON and Regionah Energie with comprehensive energy management processes via the SaaS platform Lumanza in the white label model. With the new end customer brand LUOX Energy, Lumenaza GmbH is striving to reach even more people and jointly create a future based on 100% green energy.
